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PERJALANAN PANJANG DARI SEBUAH GEROBAK OBAT

Diracik dengan sepenuh hati, khasiatnya terbukti hingga kini

Mengawali usaha sebagai pedagang gerobak obat-obatan kaki lima di daerah pancoran glodok, Jakarta kota. Tidak jarang tantangan muncul dalam berusaha. Namun hal itu bukanlah alasan untuk menyerah tetapi terus berjuang dan berinovasi. Dengan meracik serta memasarkan obat jamu buatannya sendiri, di sinilah titik awal karir Bapak Budi Yuwono dimulai, dari pedagang menjadi produsen hingga akhirnya mulai maju. Dalam proses merintis karirnya itulah beliau bertemu dengan pasangannya yaitu Ibu Lenny Ferry yang menemani perjalanan usahanya. Pada 1978, pasangan ini mulai membangun dan mengembangkan usahanya walau di lahan yang sempit berukuran 500m² dengan nama PT Sinde Budi Sentosa. Beberapa tahun kemudian, Bapak Budi Yuwono meracik jamu pencegah panas dalam yang kini dikenal dengan nama Larutan Penyegar Cap Badak.

1978

ESTABLISHED

PT Sinde Budi Sentosa (Sinde) was founded on 27 August 1978.

1979

PERMISSION

Sinde was licensed as pharmaceutical company.

1980

THE BEGINNING

The Sinde factory started operating with 19 employees at the same time as the opening of the first Sinde office on Tanah Sereal, West Jakarta with its first product Ringworm Medicine then Chen Chu Liang Cha and Shu Cho Liang Cha.

1981

NEW PRODUCT

Sinde with its innovative formula, produces Internal Heat Refresher Solution, 200 ml glass bottle packaging, then Headache Puyer, Cough Medicine, Pasak Bumi, Tampak Medicine and Tabat Barito.

1982 - 1983

NETWORK EXPANSION

Sinde began exporting to Singapore, Malaysia, and Brunei Darussalam.

1984 - 1986

NEW PRODUCT

Sinde started the production of Balsem (Balm) with 3 variany (yellow, green and white) in glass bottle (36 and 20 grams) and plastic bottles (20 and 10 grams), Skin Ointment, Jamu Pasak Bumi in capsule form.

1988

CAPACITY EXPANSION

Sinde Head Office moved to North Jakarta and Sinde subsidiary was also formed to accelerate distribution and market penetration.

1989

MARKETING

Sinde changed the packaging of the glass bottle Refresher Solution to PET plastic bottles and did radio play advertisements for all Sinde products starting throughout Indonesia for 3 years.

1990-1991

CAPACITY EXPANSION

Increased balm production capacity by importing a new automatic filling machine and handing over distribution duties to its fostered distribution partners.

1992

MARKETING

Larutan Penyegar was advertised on televission and "panas dalam" which became a phenomenal in Indonesia.

1994

NEW PRODUCT

Sinde innovated by producing Refresher Solution products in 320 ml cans with Orange and Strawberry flavors.

1996

CERTIFICATES

Obtained a Certificate of Good Medicine Manufacturing Practices (CPOB) from the Food and Drug Monitoring Agency (BPOM) and moved the head office to Wisma SMR, North Jakarta.

1997

BUSINESS DEVELOPMENT

PT Sentosa Karya Gemilang (SKG) didirikan sebagai anak perusahaan Sinde untuk mendistribusikan produk Sinde di DKI Jakarta, Jawa Barat dan Jawa Tengah serta memperoleh lisensi untuk Sirup Obat Batuk Ibu dan Anak (Nin Jiom Pei Pa Koa) dari Hong Kong, Pil Chi Kit Teck Aun dari Malaysia, dan Siang Pure Oil dari Thailand.

2000

CAPACITY EXPANSION

Increased Larutan Penyegar's production capacity with the purchase of a fully automated bottle filling line.

2001

PRODUCT INOVATION

Sinde produced cooling beverage in effervescent powder format with the brand Lang Lang Sari; that was later changed to Lasegar Plus.

2002

NEW PRODUCT

Ena'O energy drink began to be marketed in powder and liquid form in sachets, bottles, and cans.

2003 - 2009

CERTIFICATES

Ekspansi pabrik dilakukan seiring dengan diperolehnya berbagai sertifikasi untuk menjamin mutu, kualitas dan keamanan produk, diantaranya:
Sertifikat ISO 9001:2000 Sistem Manajemen Mutu dari DNV (Det Norske Veritas) No: AJA06/10861
Sertifikat Cara Pembuatan Obat Tradisional yang Baik (CPOTB)
Sertifikat Produk Penggunaan Tanda SNI 
Sertifikat Halal (No. 0120035580705)
Sertifikat BS EN ISO 22000:2005 Sistem Manajemen Keamanan Pangan dari Anglo-Japanese American (AJA)
Sinde mulai mengekspor ke Hongkong dan  Korea Selatan.

2012

AWARDS

Sinde received an award from the Indonesian Museum of World Records (MURI) as a "First National Company to Produce Ready-to-Eat Herbal Medicine in Canned Packaging".

2016 - 2017

NETWORK EXPANSION

Sinde started exporting to Australia and Taiwan.

2021

PRODUCT INNOVATION

Sinde released new products, namely Golden Sparkling, Lasegar Twist Lemon and Orange-Lemon variants, Qerik/balm for scratches, 350ml bottle of Badak Cap Refresher Solution and Legacy season, as well as the Success Story of Badak Cap Refresher Solution which became a Legacy in Indonesia broadcast live on television National "Kompas TV".

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